New Chamois Creme available for cyclists, triathletes
and more…
 Florida,
USA--Sport Masters L.L.C. announces the launch of the first
item in a new line of personal care products targeted specifically
for athletes:  Anti-chafing
Creme.
is a chamois creme specifically designed to prevent and treat
the chafing and discomfort experienced by cyclists, triathletes,
distance runners, surfers, and other elite athletes. Sport
Masters president Guy “Conrad” Cancelmi realized
there was a need for something to ease the discomfort that
many athletes experience after extended exercise. “We
recognized a real gap in the market for this type of product,”
stated Cancelmi, long time triathlete, spin instructor, and
personal trainer. “There were only a few products on
the market. After researching, we realized that what was available
was hard to find, expensive, and quite frankly, most were
ineffective.” The solution was found when Sport Masters
partnered with Product Quest, an FDA licensed and regulated
OTC drug manufacturer to create the quintessential skin care
product. “ is definitely the best product available to
eliminate discomfort while riding, running, etc.” said
Cancelmi. “We knew we had a hit when all of our product
testers kept coming back for more samples.”
And Sport Masters’ design team tackled a somewhat “indelicate”
product and made it approachable with their edgy, yet comic
and whimsical logo.
According to Amy Kelton, former World Champion Athena Triathlete,
“the combination of knockout graphics and a unique formula
base of essential oils and natural astringents make this product
stand out from the rest.” Kelton, Lead Product Designer
for Sport Masters notes, “ was specifically formulated
to work not only during your ride but afterwards as well.
We chose natural witch hazel to promote healing, alleviate
remaining discomfort and assist in your body’s recovery
for the next day’s ride.”
Chamois Crème is available in 4 oz jars; suggested
retail under $10.00.
Creme, T-shirts, and stickers are available to bike shops
now. Dealers can contact Sport Masters at (386) 423-3949 or
on the web at www.asmaster.biz. In
addition, Sport Masters plans to market at selected races
and events in the Southeast US during the fall and winter
2005.
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